But Paul Hawken is a guy who gets it. He understands what waste, and consumerism, and the environment, and the greater meanings of being ‘socially responsible’ and ‘economically viable’ is all about. Back in the 1990’s, he wrote the book (literally) on the Ecology of Commerce ( it was voted as the #1 college text on business and the environment).
Anyway, he’s the kind of guy who gets asked to speak at university commencement ceremonies, and he’s the kind of guy who says things like:
“This planet came with a set of instructions, but we seem to have misplaced them. Important rules like don’t poison the water, soil, or air, don’t let the earth get overcrowded, and don’t touch the thermostat have been broken.”
“Forget that this task of planet-saving is not possible in the time required. Don’t be put off by people who know what is not possible. Do what needs to be done, and check to see if it was impossible only after you are done.”
Amen to that. I highly encourage you to read his whole commencement address to the University of Portland here. (and thanks to Tracy for the link)