I went to two conferences in the past two weeks, and in the process I learned a lot about social marketing.
At the first one, they were using a Mac computer for the presentations, and the first speaker commented about how Mac’s are the best computers and how much they love them. Strangely, every single subsequent speaker, also mentioned their love of Mac products in their talk. At first I thought that they were getting paid for the plug, but then I realized that Mac has developed such consumer loyalty that its clients have become its greatest advertisers – free spokespeople if you will.
The point is that people spread the word about products that they like. Products like ipods or. .. . . divacups. Continue reading