“Oh look,” I said, casually perusing the supermarket yesterday. “Grape-Nuts has new packaging.”
Silence fell upon the cereal aisle as Grant and I realized the implications of what I had just said and turned to each other at exactly the same moment with a look of terrible comprehension on our faces.
“Oh no, ” we said simultaneously. He grabbed the box and opened the top flap. Sure enough, nestled inside the new box was a plastic bag of cereal.
Now, if you’re from the States or elsewhere, you might be thinking “what’s the big deal”, but if you are from Canada you will know that Grape-Nuts is one of the few breakfast cereals you can buy here without plastic packaging. Yep, while their American counterparts have been suffocating in plastic bags, our little Canadian Grape-Nuts have been free-flowing inside their cardboard box which has made them a favorite with us here at the Clean Bin Project. (you can only make homemade granola and musli so often you know)
Grant and I love Grape-Nuts and their plastic free packaging so much that I actually wrote a letter to Post saying thanks for staying plastic free (and why the heck don’t you make bigger boxes) a couple months ago.
And then it hit me. Maybe it was my fault? Maybe the upper executives had no idea about the lack of plastic, and my friendly thank you letter alerted them to this packaging anomaly? Maybe I was responsible for the addition of excess packaging?!
After visiting their pretty hilarious website, I called the Post Cereal company.
I talked to a nice man with a heavy Southern drawl named Mike who informed me that they have recently switched to plastic liners because people had been complaining that individual Grape-Nuts had been escaping from the boxes. Really people? Are we collectively lodging mass complaints about this issue? Because if so, I think we should also be lodging complaints about all of a sudden plastic wrapping of food that has existed plastic-free for 100 years. (Bet ya didn’t know it was that old eh?) Call 1-800-431-POST.
And don’t get me started on how plastic preserves freshness. Grape-Nuts is, by definition, a dried breakfast cereal. It doesn’t need to be kept “fresh”. It’s not baby lettuce.
Anyway, it’s a sad day, because this is the first day that I will no longer be able to purchase this hearty and wonderful breakfast cereal with a clear plastic-free conscience.